What we collect, and how to leave.

The short version: if you join the waitlist we hold your email address; otherwise we keep only anonymous, aggregate counts. There are no cookies, no advertising trackers, and nothing that identifies you personally to us as you read.

Your email, if you give it

When you join the waitlist, your email address is stored by Buttondown, our email provider, so we can send you the weekly memory cue and, later, early access. We use double opt-in: nothing is sent until you click the confirmation link, and if you never confirm, your address is not added to the list.

The waitlist form also carries a tag — the slug of the article you signed up from (for example, proust-effect) — so we can see which writing brings people in. The tag names an article; it is not linked to anything else about you.

Anonymous website analytics

We use Cloudflare Web Analytics to understand traffic in aggregate — how many people visited a page, roughly where in the world, which article sent them onward. It is privacy-first and cookieless: it sets nothing on your device and does not build a profile of you or fingerprint you across sites. We see totals, not people.

Anonymous prompt counters

Some articles end with a working memory cue that has "reveal another cue" and "copy this prompt" buttons. When a prompt scrolls into view, or you press one of those buttons, the page sends a single anonymous event — the event type and the article slug, nothing else — to our own counter. It carries no cookies, no identifiers, and no text you write; you are never asked to send us anything you remember. All it does is increment a per-day, per-article tally so we can tell whether the prompts are useful.

What we do not do

• No advertising or third-party tracking cookies.
• No selling, renting, or sharing of your email address.
• No personal identifiers attached to analytics or prompt counts.
• No reading, storing, or transmitting of anything you write in response to a prompt — that stays on your own screen.

How to leave

Every email we send includes a one-click unsubscribe link, which removes you from the list immediately. If you would also like your address fully deleted from our records rather than just unsubscribed, email hello@ecphory.io and we will remove it entirely. The anonymous analytics and prompt counters hold nothing tied to you, so there is nothing there to delete on your behalf.

Questions

Write to hello@ecphory.io. If any of this changes, we will update this page and its date.